Newsletter

Wassom’s Child Care Marketing Wisdom		Nov/Dec 2010

				Have you made your telephone voice mail your marketing partner? Learn how to maximize its value in this issue’s feature. Ask Julie? gives you an answer to a question directors like you have asked me. Exciting News! Basic Techniques for Securing Enrollment is now available in the updated edition! Learn what’s on it and how to get it!  in this issue   Ideas That Work for Building Enrollment Voice Mail Marketing Secrets Ask Julie ??? Just Released – Updated Edition of “Basic Techniques for Securing Enrollment” Training Program   Voice Mail Marketing Secrets Your voice mail message is a powerful marketing tool for giving your prospects and customers a lasting first impression. Are you maximizing its ability to be your marketing partner? Here are some tips on doing so for no cost and high impact.  Keep your message brief, professional, and concise.Make sure your voice mail picks up after no more than five rings. Most callers will not wait any longer, nor will they listen to a long drawn-out message. Include important information your caller needs - your company name, specific center name, and city name. Add your image message or tagline, especially if it communicates a unique message about your services. Indicate when the caller can expect a return call.Rather than saying, “We will return your call as soon as possible,” use a time frame, such as, within 24 hours. This sets up an expectation, which when fulfilled, gives you valuable credibility. Refer caller to your website. Most parents now investigate early care and education options online. If your voice mail message refers them to your website, by the time you call them back, they will likely have even more good information about you. Make your delivery smooth and confident. No er’s, um’s, and weak voice tones. Write out your message dialogue and practice until your delivery makes the strong, confident impression you want your caller to hear. Then record it. Your voice mail message is a marketing tool right at your fingertips. Apply these secrets for making it an effective partner in marketing a memorable impression of you and your center. Want more on maximizing enrollment?   Ask Julie ??? Question: Is following up with prospects really worth it when I have so many other tasks needing my attention?  Answer: As a busy director, you do sometimes wonder what’s in it for you when you try to decide whether or not to make that follow up call to a prospective parent when other tasks seem more urgent. Let’s examine what IS in it for you, and then put a new twist on the acronym, WIIFM. Continued in Julie’s blog… click here   Just Released – Updated Edition of “Basic Techniques for Securing Enrollment” Training Program   I am excited to announce that we have just released a brand new updated edition of my original training program, Basic Techniques for Securing Enrollment. This comprehensive training program has helped countless directors and program managers significantly increase their enrollment. This new version is packed with the latest proven techniques and dialogues for… Enrollment sales preparation and management Converting inquiry calls to center visits Converting center visits to enrollments Follow up action to secure enrollments Generating qualified inquiries for enrollment   By listening to this audio CD and completing the written exercises within it, you will have the skills and confidence to catapult your enrollment upward! And more good news! For now, we have held the price of this new edition to the same low cost – high ROI that the classic version has been for years! Lucky you! Our goal remains to make the Enrollment Building Success Library your best source for training resources to help you succeed at marketing your school and maximizing your enrollment. Order the latest version of Basic Techniques for Securing Enrollment today!