Ask Julie – Turning Center Features Into Benefit Statements
Posted by juliewassom on February 7, 2012
Here is a question asked by another director like you:
How do I make a center feature into a benefit statement?
Julie’s Answer:
Good questions! Instead of saying “This is the toddler room. Here are some of the activities the children are doing to learn about colors?,” say, “Here in our toddler classroom, Seth would learn about colors in activities like you see the children doing here.” That change in HOW you say it tells the parent what they GET, versus merely what you have to offer. Small difference that makes a HUGE impact on parent perception.
Learn more about Julie’s “Five Non-Negotiable Conversion Skills”
Julie Wassom
“The Speaker Whose Message Means Business”
Marketing and Sales Speaker/Consultant/Author
Call me: 303-693-2306
Fax me: 303-617-6422
E-me: julie@juliewassom.com
See me: www.juliewassom.com
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This entry was posted on February 7, 2012 at 5:08 am and is filed under Ask Julie, Child Care Marketing, Marketing Tips, Sharing What Works, Your Business. Tagged: Ask Julie, Calls to action, Julie Wassom, Marketing, marketing and sales speaker, Sales conversions, The Speaker Whose Message Means Business, tracking conversions, Wassom Marketing Wisdom, Wassom's Marketing Wisdom. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
